MT105 - How to Gain Media Awareness for Your Institution

The key to successful public relations is like writing a good book. There must be a hook at the beginning, a captivating middle, and a satisfying end. You can create successful PR initiatives with specific objectives and end results in mind with a little bit of planning and forethought. This course will show you how to create effective PR campaigns with measurable results.


 

Course Reviews


Course Rating
"I enjoyed this course!"
"Great program!! I really liked the interactivity!"
"I found the course to be informative in that it represented itself in a step-by-step fashion. The course provided a process whereby events could be advertised, conducted, and evaluated. I particularly appreciated the yardstick of measuring points in order to determine whether the outcome was what was desired and hoped-for."

Course Structure


Course Format

  • Can Start Anytime
  • Self-paced (within course enrollment timeframe)
  • 4 Hours of Activities

Completion Requirements

  • Study Course Content
  • Pass ALL Required Quizzes

Certificate of Completion

  • 4 Hours of Continuing Education
  • Available for download at the end of the course

Technology Requirements

  • A Web browser with JavaScript and cookies enabled
  • Adobe Flash Player
  • Speakers or headphones

Course Objectives


Module 1: Mastering the PR Basics

  • Understand the functions of public relations; how it differs from advertising and marketing.
  • Identify your audience(s).
  • Craft clear and concise messages that encourage audiences to 'do' something.
  • Create a successful PR campaign with measurable results.

Module 2: Driving the News at Your School

  • Understand how public relations can generate awareness for your school.
  • Develop newsworthy concepts.
  • Build relationships with journalists.
  • Create successful events.
  • Measure results.

Module 3: Planning Successful Events

  • Understand the rationale for hosting an event.
  • Determine the importance of managing a budget and controlling costs.
  • Prepare for emergencies that may hinder your event.
  • Determine the success of your event for future planning.

Module 4: Generating New Ideas

  • Identify when it's time to develop new PR ideas.
  • Understand the importance of brainstorming to generate content.
  • Host effective brainstorm meetings.
  • Identify when to move forward with your campaign.

Lounge Group


This course provides you with a lifelong peer-to-peer learning opportunity through a specific Performance Group created within the Career College Lounge, a learning community of career college professionals. This allows you to learn and share with your peers at any time you want, even after you complete the course.

Go to the Performance Group for this Course

How to Enroll

  1. Buy Enrollment Keys

  2. Enter an enrollment key in the field above.

  3. Click "Enroll".