Certified Course

Certified Courses
Admissions Staff
MT105

How to Gain Media Awareness for Your Institution

The key to successful public relations is like writing a good book. There must be a hook at the beginning, a captivating middle, and a satisfying end. You can create successful PR initiatives with specific objectives and end results in mind with a little bit of planning and forethought. This course will show you how to create effective PR campaigns with measurable results.

Course Rating
Course Testimonials
Course Structure
Course Objectives
Performance Group
Certification Credits

Purchase Training

Access Course

In conjunction with the Kentucky Community and Technical College System, MaxKnowledge has been honored by the 1EdTech Consortium as a Learning Impact Award Finalist for scaling pedagogical knowledge and practice through evidence-based technology.

MaxKnowledge Founder & CEO, Dr. Amir Moghadam, has been named as one of Career College Central's top 12 innovators leaping forward with ideas that have influenced the career education realm.

MaxKnowledge Chief Learning Officer, Tarlon Moghadam, has been named as one of Career Education Review's top 20 leaders changing career education.

In collaboration with the Universal Technical Institute, an independent evaluation study by the ROI Institute® proved the ROI of MaxKnowledge employee training on student retention to be over 500%.

MaxKnowledge leadership development courses are sponsored by Harvard Business Publishing and feature content from Harvard ManageMentor®.

Performance Group

This course provides you with a lifelong peer-to-peer learning opportunity through a specific Performance Group created within the Career Ed Lounge, a learning community of career education professionals. This allows you to learn and share with your peers at any time you want, even after you complete the course.

Go to the Performance Group for this Course

Course Disclaimer

Please review our Terms of Service for additional information regarding your use of this site.

Course Testimonials

"I enjoyed this course!"

"Great program!! I really liked the interactivity!"

"I found the course to be informative in that it represented itself in a step-by-step fashion. The course provided a process whereby events could be advertised, conducted, and evaluated. I particularly appreciated the yardstick of measuring points in order to determine whether the outcome was what was desired and hoped-for."

Course Objectives

Module 1: Mastering the PR Basics

Understand the functions of public relations; how it differs from advertising and marketing.
Identify your audience(s).
Craft clear and concise messages that encourage audiences to 'do' something.
Create a successful PR campaign with measurable results.

Module 2: Driving the News at Your School

Understand how public relations can generate awareness for your school.
Develop newsworthy concepts.
Build relationships with journalists.
Create successful events.
Measure results.

Module 3: Planning Successful Events

Understand the rationale for hosting an event.
Determine the importance of managing a budget and controlling costs.
Prepare for emergencies that may hinder your event.
Determine the success of your event for future planning.

Module 4: Generating New Ideas

Identify when it's time to develop new PR ideas.
Understand the importance of brainstorming to generate content.
Host effective brainstorm meetings.
Identify when to move forward with your campaign.

Course Structure

Course Format

Can Start Anytime
Self-paced (within course enrollment timeframe)
4 Hours of Activities

Completion Requirements

Study Course Content
Pass ALL Required Quizzes

Digital Badge & Certificate of Completion

4 Hours of Continuing Education
Awarded upon successful completion of course

Course Rating

Certification Credits

This course provides a Certificate of Completion with 4 hours of continuing education credits.
This course provides credit toward the Certified Higher Education Professional (CHEP) credential in the following specialization area(s):
- CHEP in Admissions
This course provides credit toward the continuing education requirements for CHEPs in all areas of specialization.

About Help Contact Terms Privacy

We use cookies to personalize your browsing experience. By using this site, you consent to our use of cookies as explained in our Privacy Policy. Accept Cookies and Close this Message