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MT101

Creating Publicity for Your Educational Institution

If you are an owner or executive of an educational institution, you want to get the most value out of your marketing dollars. For this reason, publicity should be a part of your daily marketing strategy. In this course, you will learn over 100 strategies to build a great image for your institution, reach the people most likely to enroll, and open new markets. We'll show you how easy and inexpensive it is to get your institution's information placed in local newspapers, in the homes of your best leads, and on the desks of your future employers. This course is a must if you want to reduce your high-priced advertising costs and increase enrollments.

Course Rating
Course Testimonials
Course Structure
Course Objectives
Performance Group
Certification Credits

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In conjunction with the Kentucky Community and Technical College System, MaxKnowledge has been honored by the 1EdTech Consortium as a Learning Impact Award Finalist for scaling pedagogical knowledge and practice through evidence-based technology.

MaxKnowledge Founder & CEO, Dr. Amir Moghadam, has been named as one of Career College Central's top 12 innovators leaping forward with ideas that have influenced the career education realm.

MaxKnowledge Chief Learning Officer, Tarlon Moghadam, has been named as one of Career Education Review's top 20 leaders changing career education.

In collaboration with the Universal Technical Institute, an independent evaluation study by the ROI Institute® proved the ROI of MaxKnowledge employee training on student retention to be over 500%.

MaxKnowledge leadership development courses are sponsored by Harvard Business Publishing and feature content from Harvard ManageMentor®.

Performance Group

This course provides you with a lifelong peer-to-peer learning opportunity through a specific Performance Group created within the Career Ed Lounge, a learning community of career education professionals. This allows you to learn and share with your peers at any time you want, even after you complete the course.

Go to the Performance Group for this Course

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Course Testimonials

"I really learned a lot and was able to pass on info to the staff."

"First time I take an online course and it was a great experience."

"This course had great information in an area that we have been trying to improve as a campus. Great class!"

"I have learned so many great ideas of marketing, setting up advisory boards and getting student interaction."

"This course was excellent and very informative."

"That was a great learning experience! I look forward to implementing them at my institution."

"What I learned from this course will help our school to better focus our outreach and marketing efforts. Thank you!"

Course Objectives

Differentiate between publicity, public relations and marketing.
Plan how to establish a publicity committee and identify its roles.
Describe "demographics" and explain how it can be used in regard to leads and students.
Identify methods for developing and maintaining a list of names to contact for publicity purposes and assess the importance of developing and maintaining publicity relationships.
List various examples of relationship development techniques such as advisory boards, community service and tie-ins.
Explain the format and protocol for both press releases and news articles in transmitting information about your school.
Discuss ways to generate news-making events and student success stories utilizing a publicity calendar.
Explain ways to develop, maintain and publicize employer relationships.
Describe the importance of "theme" and identify ways a press kit can be used.
List different ways to use your school newsletter as a publicity resource.
Utilize posters, flyers and specialty items in your publicity campaign.
Identify the steps in launching a direct mail campaign and an ongoing form letter mailing system.
Examine the steps for using radio and TV, audios and videos, and the internet to publicize your school.
Describe the benefits of using Advisory and Alumni Boards, and Student Ambassador programs to expand awareness of your school.
Explain ways you can work with local business and corporations to develop leads and students from their employee base.
Examine continuing education programs you can offer as well as special learning products and materials that can be marketed to everyone.
Describe joint projects you can develop with members of your business community.
Identify ways to reach secondary and middle school students.
Explain the idea of professionalism through memberships, staff development, articulation agreements and job clubs.
List different types of vendors that can contribute to building awareness of your school's programs.
Discuss the importance of evaluation as a major component of any publicity project or campaign.

Course Structure

Course Format

Can Start Anytime
Self-paced (within course enrollment timeframe)
4 Hours of Activities

Completion Requirements

Study Course Content
Pass ALL Required Quizzes

Digital Badge & Certificate of Completion

4 Hours of Continuing Education
Awarded upon successful completion of course

Course Rating

Certification Credits

This course provides a Certificate of Completion with 4 hours of continuing education credits.
This course provides credit toward the Certified Higher Education Professional (CHEP) credential in the following specialization area(s):
- CHEP in Admissions
This course provides credit toward the continuing education requirements for CHEPs in all areas of specialization.

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