ML140 - Marketing Essentials
This course covers marketing fundamentals that will help non-marketing managers throughout the organization better understand the importance of marketing and how it relates to them.
Course Reviews
Course Rating
"It will be of great value in my future plans. I enjoyed it and was very challenged by it."
Course Structure
Course Format
- Can Start Anytime
- Self-paced (within course enrollment timeframe)
- 4 Hours of Activities
Completion Requirements
- Study Course Content
- Pass ALL Required Quizzes
Certificate of Completion
- 4 Hours of Continuing Education
- Available for download at the end of the course
Technology Requirements
- A Web browser with JavaScript and cookies enabled
- Adobe Flash Player
- Speakers or headphones
Course Objectives
Marketing Essentials
- Grasp the basic elements of a marketing strategy and plan.
- Create a marketing orientation in your group or firm.
- Understand and navigate the steps in the marketing process.
- Plan effective marketing programs, advertising campaigns, and sales promotions.
Lounge Group
This course provides you with a lifelong peer-to-peer learning opportunity through a specific Performance Group created within the Career College Lounge, a learning community of career college professionals. This allows you to learn and share with your peers at any time you want, even after you complete the course.
How to Enroll
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Enter an enrollment key in the field above.
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Click "Enroll".
