Certified Course

Certified Courses
LC170

CTE Advocacy: Policymakers and the Press

This course aims to provide education professionals with the background, skills, and know-how to successfully advocate and promote their CTE programs to both the press and policymakers at the local, state, and federal levels.

Course Rating
Course Testimonials
Course Structure
Course Objectives
Performance Group
Certification Credits

Purchase Training

Access Course

In conjunction with the Kentucky Community and Technical College System, MaxKnowledge has been honored by the 1EdTech Consortium as a Learning Impact Award Finalist for scaling pedagogical knowledge and practice through evidence-based technology.

MaxKnowledge Founder & CEO, Dr. Amir Moghadam, has been named as one of Career College Central's top 12 innovators leaping forward with ideas that have influenced the career education realm.

MaxKnowledge Chief Learning Officer, Tarlon Moghadam, has been named as one of Career Education Review's top 20 leaders changing career education.

In collaboration with the Universal Technical Institute, an independent evaluation study by the ROI Institute® proved the ROI of MaxKnowledge employee training on student retention to be over 500%.

MaxKnowledge leadership development courses are sponsored by Harvard Business Publishing and feature content from Harvard ManageMentor®.

Performance Group

This course provides you with a lifelong peer-to-peer learning opportunity through a specific Performance Group created within the Career Ed Lounge, a learning community of career education professionals. This allows you to learn and share with your peers at any time you want, even after you complete the course.

Go to the Performance Group for this Course

Course Disclaimer

Please review our Terms of Service for additional information regarding your use of this site.

Course Testimonials

Coming Soon

Course Objectives

Module 1: Policy Process and Players 101

Assess how the legislative process generally works
Compare the differences among federal, state, and local governments
Recognize the important ways that different forms of government can interplay with advocacy
Identify ways in which both funding-related and non-funding-related legislation could aid you and your program

Module 2: Advocating to Policymakers

Identify relevant policymakers at federal, state, and local levels
Compare strategies for advocacy through email, phone calls, in-person meetings and events
Prepare talking points for meetings with policymakers
Leave a memorable impact with follow-up information, thank-you emails, and social media posts

Module 3: Media Outreach and Promotion

Identify relevant media outlets and contact persons
Identify best use cases for written media advisories, press releases, and op-eds
Plan and prepare for a program site visit with policymakers and media
Recognize opportunities to promote on social media

Module 4: Interview Strategies

Compare the differences between in-person, print, radio, television, and freelance/blog interviews
Research the interviewer and audience of the various interview types
Prepare talking points in advance of every interview

Course Structure

Course Format

Can Start Anytime
Self-paced (within course enrollment timeframe)
4 Hours of Activities

Completion Requirements

Study Course Content
Pass ALL Required Quizzes

Digital Badge & Certificate of Completion

4 Hours of Continuing Education
Awarded upon successful completion of course

Course Rating

Certification Credits

This course provides a Certificate of Completion with 4 hours of continuing education credits.
This course provides credit toward the Certified Higher Education Professional (CHEP) credential in the following specialization area(s):
This course provides credit toward the continuing education requirements for CHEPs in all areas of specialization.

About Help Contact Terms Privacy

We use cookies to personalize your browsing experience. By using this site, you consent to our use of cookies as explained in our Privacy Policy. Accept Cookies and Close this Message