Certified Course

Certified Courses
Career Services Staff
CS115

Developing and Maintaining Effective Employer Partnerships

Establishing, developing, and maintaining employer relationships is a large aspect of a career-services practitioner’s responsibility. This involved process requires insight into your institution, your department, and your industry, as well as an understanding of key strategies that can assist in the building and nurturing of employer relationships. From acquiring industry knowledge to marketing your services and identifying opportunities for long-term employer engagement, this course can assist you in providing a roadmap intended to move you from a potential cold-call relationship to understanding an employer’s perspective on return on investment and gaining effective and long-lasting employer partnerships.

Course Rating
Course Testimonials
Course Structure
Course Objectives
Performance Group
Certification Credits

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In conjunction with the Kentucky Community and Technical College System, MaxKnowledge has been honored by the 1EdTech Consortium as a Learning Impact Award Finalist for scaling pedagogical knowledge and practice through evidence-based technology.

MaxKnowledge Founder & CEO, Dr. Amir Moghadam, has been named as one of Career College Central's top 12 innovators leaping forward with ideas that have influenced the career education realm.

MaxKnowledge Chief Learning Officer, Tarlon Moghadam, has been named as one of Career Education Review's top 20 leaders changing career education.

In collaboration with the Universal Technical Institute, an independent evaluation study by the ROI Institute® proved the ROI of MaxKnowledge employee training on student retention to be over 500%.

MaxKnowledge leadership development courses are sponsored by Harvard Business Publishing and feature content from Harvard ManageMentor®.

Performance Group

This course provides you with a lifelong peer-to-peer learning opportunity through a specific Performance Group created within the Career Ed Lounge, a learning community of career education professionals. This allows you to learn and share with your peers at any time you want, even after you complete the course.

Go to the Performance Group for this Course

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Course Testimonials

"Very helpful, full of new information. A great primer for partnerships."

"Thank you! My takeaways from this course will allow me to put into practice what I've learned! I now have new strategies under my belt to engage our industry partners in meaningful ways, which in turn, will produce fruitful and lasting relationships for our students/partners. "

Course Objectives

Module 1: Employer Pre-Engagement Preparation

Evaluate your institutionâ€™s readiness for employer engagement
Acquire industry knowledge to effectively communicate with employers
Identify your employer service offerings
Recognize five parts of employer engagement framework

Module 2: Initiating Engagement with Employers

Identify and prioritize list of employers for contact
Establish goals, KPIâ€™s, and benchmarks
Pitch effectively to employers
Manage potential objections with employers
Market your employer services effectively

Module 3: Building Relationships with Employers

Differentiate phases of Employer Relationship Continuum
Utilize strategies to move employers across the relationship continuum
Utilize strategies to effectively engage employers

Module 4: Maintaining Relationships with Employers

Develop strategies for consistent employer communication
Implement long-term engagement opportunities
Recognize the employerâ€™s perspective of ROI in the relationship

Course Structure

Course Format

Can Start Anytime
Self-paced (within course enrollment timeframe)
4 Hours of Activities

Completion Requirements

Study Course Content
Pass ALL Required Quizzes

Digital Badge & Certificate of Completion

4 Hours of Continuing Education
Awarded upon successful completion of course

Course Rating

Certification Credits

This course provides a Certificate of Completion with 4 hours of continuing education credits.
This course provides credit toward the Certified Higher Education Professional (CHEP) credential in the following specialization area(s):
- CHEP in Career Services
This course provides credit toward the continuing education requirements for CHEPs in all areas of specialization.

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