Certified Course

Certified Courses
Career Services Staff
CS107

Advising Students on Using Digital Career-Marketing Strategies

In today's world where jobs are posted online, matching algorithms screen digital résumés, and recruiters source candidates online, students must market themselves online. Writing a résumé and cover letter alone is no longer an adequate skill set for career seekers to successfully find and secure employment as well as manage, advance, and transition their career throughout life. Students must know how to digitally market themselves, and 21st century career advisors must know how to advise them. This course will help you advise students on developing digital career-marketing strategies for career success.

Course Rating
Course Testimonials
Course Structure
Course Objectives
Performance Group
Certification Credits

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In conjunction with the Kentucky Community and Technical College System, MaxKnowledge has been honored by the 1EdTech Consortium as a Learning Impact Award Finalist for scaling pedagogical knowledge and practice through evidence-based technology.

MaxKnowledge Founder & CEO, Dr. Amir Moghadam, has been named as one of Career College Central's top 12 innovators leaping forward with ideas that have influenced the career education realm.

MaxKnowledge Chief Learning Officer, Tarlon Moghadam, has been named as one of Career Education Review's top 20 leaders changing career education.

In collaboration with the Universal Technical Institute, an independent evaluation study by the ROI Institute® proved the ROI of MaxKnowledge employee training on student retention to be over 500%.

MaxKnowledge leadership development courses are sponsored by Harvard Business Publishing and feature content from Harvard ManageMentor®.

Performance Group

This course provides you with a lifelong peer-to-peer learning opportunity through a specific Performance Group created within the Career Ed Lounge, a learning community of career education professionals. This allows you to learn and share with your peers at any time you want, even after you complete the course.

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Course Testimonials

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Course Objectives

Module 1: Understanding the Web

Differentiate versions of the evolving web
Assess the implications of web search on digital career marketing
Examine SEO and SMO principles as they relate to web-based career marketing
Recognize how the web influences employer—job seeker engagement

Module 2: Career Marketing Concepts

Differentiate between traditional and modern career-marketing methods
Advise students on the use of inbound digital career-marketing strategies
Recognize modern career-marketing performance metrics
Advise on the use of keyword strategy in digital career marketing

Module 3: Online Reputation Management

Recognize how digital footprints are formed and affect career outcomes
Advise students on how to diagnose their online presence
Advise students on how to define their personal brand

Module 4: Professional Digital Presence

Assist students in establishing a unified web presence
Guide students in building a professional digital presence
Advise students on optimizing their social media presence
Teach students to publish online content that aligns with their personal brand

Course Structure

Course Format

Can Start Anytime
Self-paced (within course enrollment timeframe)
4 Hours of Activities

Completion Requirements

Study Course Content
Pass ALL Required Quizzes

Digital Badge & Certificate of Completion

4 Hours of Continuing Education
Awarded upon successful completion of course

Course Rating

Certification Credits

This course provides a Certificate of Completion with 4 hours of continuing education credits.
This course provides credit toward the Certified Higher Education Professional (CHEP) credential in the following specialization area(s):
- CHEP in Career Services
This course provides credit toward the continuing education requirements for CHEPs in all areas of specialization.

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