Certified Course

Certified Courses
Career Services Staff
CS104

Developing a Social Media Strategy for Career Services

Social media is critical tool for career services professionals to interact with and reach their constituent groups yet many career professionals aren't aware of how to develop a purposeful social media strategy. Without a social media strategy, career services departments risk losing relevance with their audience, and they also lose the opportunity of harnessing social media to achieve department goals. This course describes the phases of planning and implementing a social media strategy for your career services department. Each module is based on the fundamental steps of preparing a comprehensive and measurable plan to achieve the goals of the career services department.

Course Rating
Course Testimonials
Course Structure
Course Objectives
Performance Group
Certification Credits

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In conjunction with the Kentucky Community and Technical College System, MaxKnowledge has been honored by the 1EdTech Consortium as a Learning Impact Award Finalist for scaling pedagogical knowledge and practice through evidence-based technology.

MaxKnowledge Founder & CEO, Dr. Amir Moghadam, has been named as one of Career College Central's top 12 innovators leaping forward with ideas that have influenced the career education realm.

MaxKnowledge Chief Learning Officer, Tarlon Moghadam, has been named as one of Career Education Review's top 20 leaders changing career education.

In collaboration with the Universal Technical Institute, an independent evaluation study by the ROI Institute® proved the ROI of MaxKnowledge employee training on student retention to be over 500%.

MaxKnowledge leadership development courses are sponsored by Harvard Business Publishing and feature content from Harvard ManageMentor®.

Performance Group

This course provides you with a lifelong peer-to-peer learning opportunity through a specific Performance Group created within the Career Ed Lounge, a learning community of career education professionals. This allows you to learn and share with your peers at any time you want, even after you complete the course.

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Course Testimonials

"This course was different, and it caused me to think ; and I like that feeling."

"Exceeded my expectations!"

"Excellent course!"

"I thought the course was very good. I learned a vast amount of new information and ideas from it. Overall, I am very pleased. Thank you!"

"I liked how there were different avenues to approach social media, not just facebook and LinkedIn. I enjoyed learning about platforms that I had not heard of before and am excited about exploring the tools that were discussed."

"I really enjoyed this course. Being a novice to social media (using basic Facebook and Linked-In), I gained a better understanding of the platforms that are out there. I feel that I have a better understanding, but realize that I need to practice with this if I really want it to be a success for my department. "

"Good content and definitely gives me a lot to think about while using social media for career services purposes."

"An excellent course with a ton of ideas for career services!"

"Material was excellent and I am now motivated to spend some time exploring the many tools that I have been introduced to."

"Excellent course.I really enjoyed it!"

"Very insightful and had a lot of very relevant information to this growing tool CS needs vitally to survive in today's economy and our student demographic. "

"Great course. I found ideas I can use in the classroom to help students focus on career strategies. The better faculty and career services work together, the better the support the student will have. "

Course Objectives

Module 1: Social Media Background

Understand the differences between social media, a social network, and social networking.
Recognize the relevance of social media to career services.
Understand how social media enables behavior monitoring and data mining.
Articulate the importance of data and behavior monitoring and data mining on social networks for Career Services.
Identify growing social media trends relevant to Career Services.
Articulate the implications of growing trends for career professionals

Module 2: Identifying Purpose

Identify challenges career centers face.
Articulate the areas a social media intervention strategy can improve.
Understand limitations of a social media strategy.
Recognize strategy as a long-term commitment.
Recognize sustainability as a consideration when developing purpose.

Module 3: Research & Planning

Identify potential barriers that may hinder strategy implementation.
Identify planning steps for developing a purposeful social media strategy.
Understand different social media tools and distinguishing features.
Recognize the importance of influencers.
Understand how to identify influencers and how to measure influence.
Identify Training Considerations.
Identify ways to measure ROI of relationships.

Module 4: Implementation

Understand importance of cross-platform brand cohesion.
Understand how to establish listening posts.
Identify strategies to delegate social media responsibilities.
Identify strategies to create a marketing plan.
Identify engagement best practices.

Course Structure

Course Format

Can Start Anytime
Self-paced (within course enrollment timeframe)
4 Hours of Activities

Completion Requirements

Study Course Content
Pass ALL Required Quizzes

Digital Badge & Certificate of Completion

4 Hours of Continuing Education
Awarded upon successful completion of course

Course Rating

Certification Credits

This course provides a Certificate of Completion with 4 hours of continuing education credits.
This course provides credit toward the Certified Higher Education Professional (CHEP) credential in the following specialization area(s):
- CHEP in Career Services
This course provides credit toward the continuing education requirements for CHEPs in all areas of specialization.

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